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Idea from Mia Lewis

Title

Data Onboarding: Connecting to Your Customer Insights

Summary

In some ways, the growth of big data is leveling the playing field for marketers. Data-driven marketing allows small companies to get the same level of insight as their larger competitors. Marketers are beginning to connect the dots that really matter: They’re gaining insights into consumer behavior and attributes by using data onboarding to go beyond the often-fragmented views of data in a silo.

Author

Mia Lewis