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Benefits of Dynamic Pricing to Improve Price Management
Price management boils down to one word: control. It’s on the minds of a lot of pricing leaders who struggle with data scattered throughout the company with no single source of pricing truth. Or don’t have the tools and processes to answer things like where the biggest product and customer pricing opportunities are hiding. Further, if businesses don’t have a way to maintain competitive, realistic pricing online, then they’ll miss buyers who are shifting to digital channels in record numbers.