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Idea from John Parham

Title

Why is Branded Content so Effective?

Summary

Branded content delivers a company's vision and value to build brand loyalty with the audience at an emotional, interactive level. For example, the content may use videos or other storytelling sources to resonate with the audience. When the audience becomes connected to the messaging content, it will create an emotional bond resulting in heightened brand awareness. This article discusses in-depth why branded content, when done right, is so effective for digital marketing.

Author

John Parham