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Idea from Mia Lewis

Title

How CSI delivers a good CX experience

Summary

Without a follow-up program, businesses remain unaware of most customer complaints. The vast majority of upset customers won’t complain to you. Most will simply avoid confrontation, go away mad, and take their business with them. It costs ten times as much to attract a new customer as it does to retain an existing customer, so it’s imperative to know about customer dissatisfaction, and to keep the customers you have happy.

Author

Mia Lewis