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Idea from Penny Polokoff

Title

5 Crucial Benefits of Identity Resolution

Summary

Identity resolution can be a confusing concept to get your head around, with so many related terms such as identity graphs, probabilistic matching, deterministic matching and unique identifiers to understand. In this blog, we’ll look to simplify what identity resolution is and how marketing teams can use it to enable more accurate marketing and personalization strategies.

Author

Penny Polokoff