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Idea from Clinton K


5 Ways to Enhance Your Customer Data Platform With Identity Resolution


The purpose of a CDP is to collect all available customer data, first, second, and third-party, batch or streaming into one central location to serve marketing needs; all in real time. The ideal CDP is a tool for receiving both your known customers and anonymous, digital customers. Resolving a customer’s identity, across channels and devices is to create a singular view of the consumer within your marketing and operational ecosystem. In this blog, we look into 5 ways to enhance your customer...


Clinton K