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Idea from Sarah Robinson


Data Monetization With Identity Resolution: The Ultimate Guide


Consumers constantly change as their lives evolve—with each job and each new address, with marriage and children, as new devices and platforms emerge. Only by connecting all this data together at the consumer level in near-real-time will data owners be able to help advertisers reach the consumers who will most likely respond. The key is identity resolution. In this blog, we discuss how data monetization is made possible and easier with identity resolution.


Sarah Robinson