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Idea from Sarah Robinson

Title

How to Use Identity Resolution to Grow Your Social Media Platforms

Summary

Identity resolution platforms enable marketers to “close the loop” of customer marketing, analytics and compliance with a comprehensive holistic view of activity across all of an organization’s customer touchpoints and channels. Such identifiers can and should encompass both online (device, email, cookie or mobile ad ID) and offline (name, address, phone number) data signals and attributes. Among other things, identity resolution can help you grow your social media platforms. Here's how.

Author

Sarah Robinson