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Idea from John Lister

Title

Google Switches AdSense Pricing Model

Summary

This post will discuss Google AdSense’s move from a second-price to first-price auction model including: The basics of how the two models work. Why Google made the change. Which Google products are affected The likely effect on advertisers and publishers (and why it’s only a prediction) How/if it could change bidding strategy, including being easier to have a common strategy across market places. Does it risk advertisers overpaying?

Author

John Lister

Industry Category

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