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Idea from John Heinz


Defining the Clearscope Unique Value Proposition


After reviewing the Clearscope website, I feel you have some nice content targeted towards people who have already purchased your solution. However, I feel near the top of your sales funnel you are missing lead generation communications to attract new interest. I propose writing a white paper to use as a lead magnet and free giveaway to build out your email marketing list. I would suggest conducting interviews with SMEs to really capture the Clearscope voice and vision for the future...


John Heinz


  • content marketing
  • artificial intelligence
  • SEO
  • conversion rate optimization
  • thought leadership
  • corporate branding