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Idea from Richard Petrone


Omnichannel Sounds Great But Is It Right for Your Business?


From multichannel to omnichannel, businesses can be tempted to dive in thinking that more is better. As good as it might sound, omnichannel marketing is exciting, but it comes with advantages and disadvantages that businesses need to consider before taking the plunge. In effect, the kitchen sink mentality is not always the right mentality for business. This article will help businesses understand omnichannel better and help them decide if it's the right approach for their needs.


Richard Petrone


  • omnichannel marketing
  • multichannel marketing
  • cross-channel
  • cross-device
  • customer-centric strategy
  • Links

  • https://blog.hubspot.com/service/omni-channel-experience
  • https://www.shopify.com/enterprise/omni-channel-vs-multi-channel
  • https://www.forbes.com/sites/stevendennis/2018/12/26/the-3-big-problems-with-omnichannel-retail/?sh=55ce24903fc4