nDash.com is a content creation platform that provides brands and agencies with access to the world's top freelance writers.

Idea from Richard Petrone

Title

Omnichannel Sounds Great But Is It Right for Your Business?

Summary

From multichannel to omnichannel, businesses can be tempted to dive in thinking that more is better. As good as it might sound, omnichannel marketing is exciting, but it comes with advantages and disadvantages that businesses need to consider before taking the plunge. In effect, the kitchen sink mentality is not always the right mentality for business. This article will help businesses understand omnichannel better and help them decide if it's the right approach for their needs.

Author

Richard Petrone

Keywords

  • omnichannel marketing
  • multichannel marketing
  • cross-channel
  • cross-device
  • customer-centric strategy
  • Links

  • https://blog.hubspot.com/service/omni-channel-experience
  • https://www.shopify.com/enterprise/omni-channel-vs-multi-channel
  • https://www.forbes.com/sites/stevendennis/2018/12/26/the-3-big-problems-with-omnichannel-retail/?sh=55ce24903fc4