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Idea from Jack Pittas


Aligning Sales and Marketing Functions Using Data Insights


This would be a short 700-1,000 word blog article about ways to use data to align goals, strategies, and properly measure performance of sales and marketing teams. Often times, businesses don't respect that sales and marketing are different functions and therefore should be measured separately to make proper operational adjustments. Much of these adjustments can be made using data on where leads come from, how they're nurtured, closing rates, deal potential values, etc.


Jack Pittas