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5 Expected Global Advertisement Trends for Broadcast Media in 2022 and Beyond
New advertising spend forecasts for 100 markets worldwide show that the global ad market has largely weathered the impact of COVID-19, so far, and is on course to reach a value of $1 trillion in 2025. More than half of this money will be paid to just three companies: Alphabet, Meta and Amazon. But, how are radio and TV poised to perform in 2022. Here, we discuss 5 expected global advertisement trends for broadcast media in 2022 and beyond.