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Introduction to Cultivating Actionable Insights: Cutting Through the Noise
“Let’s collect all data we can, and we will fish for insights later.” Have you heard this before? That approach seldom works. On rare occasions when it does work a little, the RoI is very low w.r.t. the cost of collecting, processing, and storing volumes of data. Analytics yields better returns when you start with a goal. Besides, not all analytics are equal. Fun stats are amusing. But actionable insights that can guide you to the next steps are way more valuable.