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Idea from Lori Baer

Title

How thought leadership unlocks PR magic to energize content marketing

Summary

Lots of buzz surrounds “thought leadership” in content marketing circles. Too often, however, marketers consider thought leadership as synonymous with content marketing. Rather than a type of content marketing, thought leadership reflects an approach to building reputation. PR 101, essentially. This post will differentiate between the two and provide a checklist of considerations to help marketers brainstorm a thought leadership strategy that leads and gets noticed.

Author

Lori Baer

Links

  • https://www.edelman.com/expertise/business-marketing/2021-b2b-thought-leadership-impact-study
  • https://www.marketingprofs.com/articles/2021/44489/content-marketing-and-thought-leadership-whats-the-difference
  • https://www.ndash.com/blog/a-non-writers-guide-to-pr