nDash.com is a content creation platform that provides brands and agencies with access to the world's top freelance writers.

Idea from Lori Baer


How thought leadership unlocks PR magic to energize content marketing


Lots of buzz surrounds “thought leadership” in content marketing circles. Too often, however, marketers consider thought leadership as synonymous with content marketing. Rather than a type of content marketing, thought leadership reflects an approach to building reputation. PR 101, essentially. This post will differentiate between the two and provide a checklist of considerations to help marketers brainstorm a thought leadership strategy that leads and gets noticed.


Lori Baer


  • https://www.edelman.com/expertise/business-marketing/2021-b2b-thought-leadership-impact-study
  • https://www.marketingprofs.com/articles/2021/44489/content-marketing-and-thought-leadership-whats-the-difference
  • https://www.ndash.com/blog/a-non-writers-guide-to-pr