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Idea from John McTigue


Marketing After the Sale


Most marketing departments curtail or even eliminate their activities after leads become customers, with a few exceptions. Many will send a weekly or monthly email newsletter or the occasional product announcement. But Marketing can do more, much more. Customer-relevant blogs and social posts, customer success stories, webinars, podcasts, and live virtual events are also great candidates for post-sale marketing. Marketers can help retain and grow customer accounts by staying engaged.


John McTigue


  • customer marketing
  • retention marketing
  • customer engagement