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The Key to Reaching the Customers of Tomorrow
The way consumers and companies shop for and purchase products and services has changed exponentially as a result of technological advances. But trying to develop marketing strategies in a world that continues to change so rapidly, and includes not only cultural shifts, but also unprecedented amounts of data, can be quite challenging. In fact, is marketing even relevant in this new world? If so, how can marketers harness technology for good? I would like to cover this in a blog post.