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What game can you raise your stock market value by 26%?
670bn. That's reputation's value to Apple's market cap. Why? Because reputation accounts for 26% of stock market value. So how do you build your reputation AND market value? Simple. Play the reputation game. To win the reputation game your behavior must create positive perceptions of you. Then, you must create a narrative from these perceptions and communicate it to your network. Doing so starts with reputation measurement. Effective reputation management and stock market success follows.