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Idea from Jack Miles


How the psychology of price can increase your profits


Pricing is your biggest profit lever. But few people know pricing's psychological secrets. Why will you sell more products priced at £11.25 vs. £9.99? Why can weekly subscriptions charge more vs. monthly ones? How will removing currency signs mean you can charge more? And why will your customers be PLEASED when you increase your prices? This blog post will answer these questions so you can make your business more profitable.


Jack Miles


  • Pricing
  • psychology
  • profit