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Idea from Sandip Acharyya

Title

Content Fatigue and Customer Motivation: What makes a perfectly balanced scale?

Summary

The articles will speak about the overuse of content for product promotion resulting in overselling the offerings vs. how to use intent markers to identify the right type of content that improves engagement and product consideration. It will focus on identifying the metrics for analyzing customer intent for conversion.

Author

Sandip Acharyya

Keywords

  • content marketing strategies
  • product-led content
  • product-led marketing
  • PLG marketing