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Idea from Joseph Wales

Title

Outsourcing Lead Generation: A Guide for Technical Companies

Summary

85% of B2B marketers rank lead generation as the most important marketing goal. However, lead generation can be time-consuming, particularly since there's no one-size-fits-all answer. If you own a technical company, it's vital you assess the extent of your capabilities to decide whether you should outsource your lead generation and sales efforts. This guide will explore market research, marketing trends, benefits of outsourcing lead generation, and how to choose the right outsourcing company.

Author

Joseph Wales

Keywords

  • lead generation
  • lead generation for tech industry
  • lead generation for technical companies