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Idea from Eric Novinson

Title

What Is a TURF Analysis?

Summary

This article will define a TURF analysis, explain how marketers calculate total reach for their product assortments, and explain when it makes sense to add another product. It will also explain how TURF analysis works when a product has multiple ingredients, and it will explain the benefits and drawbacks of this type of analysis.

Author

Eric Novinson

Keywords

  • market research
  • product mix
  • Links

  • https://conjointly.com/blog/turf-analysis/
  • https://www.appinio.com/en/turf-analysis
  • https://planbeyond.com/blog/turf-analysis/`