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Idea from Rachel Brooks

Title

Why you relate to your favorite brand as if it was another person

Summary

This explains scientific research into the human science behind brands. How does that translate into logo design?

Author

Rachel Brooks

Keywords

  • logo design
  • branding
  • people-driven brands
  • Links

  • https://www.forbes.com/sites/chicceo/2014/05/14/brands-are-like-people/