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Idea from Anwar George

Title

How Not to Build Brand Partnerships in 3 Horrifying Examples

Summary

As people's first point of contact with your products and services, your partners are a reflection of your business. Are yours uplifting your brand or dragging it through the mud? We'll share some pointers on picking better business allies – and some grisly real-world stories of promising brand partnerships turned horror show – Just in time for Halloween!

Author

Anwar George

Keywords

  • channel partner
  • branding
  • PR
  • Links

  • https://www.entrepreneur.com/article/278532
  • https://mywallst.com/blog/is-peloton-dragging-partner-affirm-down-with-it
  • https://www.businessinsider.com/samsung-influencer-snafu-highlights-risks-of-misaligned-partnerships-2019-8
  • https://prohibitionpr.co.uk/digital-marketing/influencer-marketing/top-13-influencer-marketing-fails/
  • https://www.socialmediaexaminer.com/how-to-partner-with-youtube-micro-influencers/
  • https://www.cnbc.com/2022/03/04/kroger-impossible-foods-partner-to-create-meat-substitutes-beyond-meat-shares-fall.html