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Idea from Shireen Stephenson

Title

Why Credibility Isn't Enough In Modern Day B2B Marketing

Summary

In old school B2B marketing, we've all been taught that credibility and reliability are the keys to sustained trust. We think it will shore up our average order values, conversions, and customer lifetime value rates. However, there's one element many of us haven't considered: intimacy. I explore how it supercharges branding power and increases brand loyalty beyond expectations in modern B2B marketing.

Author

Shireen Stephenson