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Idea from Shireen Stephenson


Why Credibility Isn't Enough In Modern Day B2B Marketing


In old school B2B marketing, we've all been taught that credibility and reliability are the keys to sustained trust. We think it will shore up our average order values, conversions, and customer lifetime value rates. However, there's one element many of us haven't considered: intimacy. I explore how it supercharges branding power and increases brand loyalty beyond expectations in modern B2B marketing.


Shireen Stephenson