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Idea from John Parham

Title

How Small Entrepreneurs Can Survive and Thrive During Holidays

Summary

The excitement of starting my software company turned to terror when the dreaded holiday slowdown was rapidly approaching. In my first year, I had heard horror stories about sales dropping off, business slowing down, and customers being more concerned about the holidays than business. How would I survive that first year? We developed a phone marketing plan that worked! The plan involved phone calls and GoTo for re-engaging the client. We made enough sales to survive for 20 years until I retired.

Author

John Parham

Industry Category

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