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How an Entrepeneur Survived First Year in Business During the Holidays
The first year was scary and challenging when I started my technology company. Hoping for the best, working hard, and bravely going forth, I just wanted to get through the first year. I was very wary of the year-end holidays. I worried we could make it, so I decided to take charge and develop a marketing plan based on our phone and GoToMeeting (the available GoTo service at the time). Our plan worked, kept new year-end sales coming, and survived the first year. This plan is how we did it.