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nDash Writer Profile for Albert McKeon

Albert McKeon

Headline

Writer and Editor

About Me

After writing an estimated 5,000 bylined articles and receiving leading journalism industry recognition – including the New England Press Association’s Journalist of the Year honor – I'm now a freelance writer. I’ve long approached writing and editing with originality, a nuanced curiosity, persistence and creative flair – and that’s the way I’d approach writing content for your organization.

Industries I Write About

Technology

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Law & Politics

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Health & Wellness

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Education

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Finance

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Business

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Lifestyle

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Industrial

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My Writing Samples

IBM

I write thought-leadership articles for IBM's IT Biz Advisor, providing expertise and insight for businesses.

http://itbizadvisor.com/author/albert-mckeon/

TechTarget

I write about CRM, Salesforce, supply chain management and financial applications for TechTarget.

http://www.techtarget.com/contributor/Albert-McKeon

Northrop Grumman

Check out my latest articles about the intersection of tech and science, for Northrop Grumman's NOW website.

https://now.northropgrumman.com/author/sw-57116/

ADP

I provide insight and advice about HR and payroll for ADP's Spark website.

https://www.adp.com/spark/contributors.aspx?name=albert+mckeon&id=bcaa1b7d-0029-400e-b202-db199ad1170a#

Mass General's Researcher's Diabetes Quest Takes Big Step

The FDA approved the second phase of a MGH doctor's clinical testing of a type 1 diabetes vaccine, an exciting next step in her pursuit of a therapy to reverse the disease.

https://giving.massgeneral.org/researchers-diabetes-quest-advances/

Comcast Business case study: San Francisco 49ers

Professional football team moves to new, technologically advanced stadium; fans, staff and media enjoy unmatched experience with stadium-wide wifi access and HD video.

https://media.featuredcustomers.com/CustomerCaseStudy.document/comcast-business_san-francisco-49ers_52254.pdf

The Chatbot Revolution

Byline article for tech client. Page 20 of slide show: ChatBots hold promise for efficiency and embarrassment.

https://www.joomag.com/magazine/cloud-computing-world-magazine-19-may-2016/0407496001464383737

Investigative reporting: Federal earmarks

Shortly before federal earmarks became all the rage, I reviewed every appropriation New Hampshire’s congressional delegation secured in a fiscal year. I followed the earmark trail, seeing where tax dollars went – often, only a scant description was offered – and then checked if those earmark recipients had hired a lobbyist. The third step was learning if those lobbyists, in turn, donated money to politicians.

http://www.albertmckeon.com/stories/investigative-reporting/earmarks/

IoT Technologies Find a Home Down on the Farm

Two IoT technology use cases -- on a farm and in the Gulf of Mexico -- help prove the role IoT can play in many business scenarios.

http://internetofthingsagenda.techtarget.com/feature/IoT-technologies-find-a-home-down-on-the-farm

In Defense of Neil Diamond

Derided for schmaltzy pop music, Neil Diamond's belief in entertainment was just what Boston needed after the marathon bombing of 2013.

http://www.albertmckeon.com/blog-posts/defense-neil-diamond/

Recovery Coaches Embrace the Challenge of Addiction

Mass General Hospital recovery coaches know the life, the language, the pain and the work required to remain drug-free.

https://giving.massgeneral.org/recovery-coaches-addiction/

The Broken Piggybank

By digitally guiding customers throughout their financial journey, banks can shed their reputation as impersonal establishments and become go-to resources for individualized advice on savings.

http://personetics.com/resource_center/the-broken-piggybank/

Sugar Scandal

If, by chance, you’ve based your diet on a 1967 New England Journal of Medicine study on sugar, fat and heart disease, you probably feel duped right now.

http://www.tasteforlife.com/sugar-scandal

Remembering a Best Friend Before He's Gone

Albert McKeon looks back on his dog's life and the time they have left after his good buddy receives a terminal diagnosis.

http://barkswellsf.com/remembering-a-best-friend-before-hes-gone/

Researcher Pursues Improved Pain Management

A Mass General researcher is developing an improved system for pain measurement that could aid in the battle against the over-prescription of opioid drugs.

https://giving.massgeneral.org/research-improving-pain-measurement/

What's in a Name? Who Names Cyber Attacks?

A blog post I ghostwrote on the naming process of cyber attacks.

http://blog.cyberint.com/whats-in-a-name-who-names-cyber-attacks

Experience

Owner

I shape organizations’ undeveloped and sometimes complicated ideas into understandable and persuasive marketing content. I write for Mass General Hospital, IBM, MasterCard, ADP, Northrup Grumman and many other recognizable brand names. And I still dabble in journalism, writing for Forbes, TechTarget, Boston College Chronicle, Parable and other publications.

Company: Albert McKeon Media

I worked there from /2014 until now

Reporter

Boosted reader and industry recognition of New Hampshire newspaper with award-winning news, investigative and feature stories that covered politics, religion, crime, societal trends, business and sports. Made The Telegraph website thrive by working as an early-morning mobile journalist — the first such position for a New Hampshire newspaper. My stories and multimedia content on the news blog drew nearly two-million page views over a two-year span. Recognized as New England Press Association (now NENPA) Journalist of the Year, daily newspapers, 2003. Earned New England Associated Press News Executives Association first-place award for enterprise reporting, 2007; New Hampshire Press Association first-place award for investigative news, 2007; NEPA first-place award for human interest story, 2003; NHPA Dennis Joos Memorial Award for Outstanding Journalism, 2002; and several other NEAPNEA, NEPA and NHPA awards.

Company: The Telegraph

I worked there from 10/2000 until 2/2012

News editor

Covered marketing and sales innovations in CRM technology for a B2B family of high-traffic Web publications — writing news and feature stories about businesses’ use of technology to win the hearts and wallets of customers. Increased visibility of SearchCRM.com and TechTarget by maintaining website, planning story coverage, recruiting notable freelancers and editing copy for site and larger e-publications.

Company: TechTarget

I worked there from /2012 until /2013

Content I Write