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nDash Writer Profile for George Kuhn


Data-Driven Strategist, Voice of Customer (VoC) & CX Specialist, Marketing Research Consultant and Advisor

About Me

What I do?

I am the Owner & President of Drive Research, a market research company in Syracuse, NY. Drive Research specializes in online surveys, phone interviews, customer experience (CX), and customer panels. Over the years, I've provided data-driven strategies and insights to many local, regional, national, and global clients.

How I do it?

We use a variety of methodologies to get your business answers from those who matter most. These market research services in Syracuse, NY are custom-built through online surveys, mobile surveys, telephone surveys, mail surveys, intercept surveys, employee surveys, in-depth interviews (IDIs), user experience (UX) interviews, feasibility studies, mystery shopping, and focus groups.

Why I do it?

I take pride in helping businesses and making my colleagues, clients, and connections more successful by extracting insights from data. I'm a believer in centering your business around your customer by using their feedback to guide decision-making. Nothing is more genuine, actionable, aligned, and beneficial to a company and its customers.

Visit me at www.DriveResearch.com

Email me at gkuhn@driveresearch.com

Call me at 315-303-2040

Industries I Write About



My Writing Samples

Why CX and VoC Really Matter

Your customers are talking about your business, you can wait for them to pass you this feedback when it is too late or you can proactively reach out, listen, and solve problems through VoC.


The Golden Rule of Qualitative Before Quantitative

When budgets get tight and businesses need to get answers fast, many will immediately jump to a survey or other form of quantitative design. Decision-makers just don’t have the time to wait for a lengthy process of in-depth interviews (IDIs), focus groups, or shop-alongs. In these cases, the trade-off of a lengthier and more in-depth study does not outweigh the need to have data quickly, but like anything in business, more preparation and more attention put to the beginning of a process will almost always pay huge dividends at the end.


How Kohl's Uses Consumer Behavior to Persuade Consumers

An example of how the retail industry can use consumer behavior, shopper profiles, and the psychology of buying to its advantage.


5 Reasons Why Your Business Needs CX

The problem with a lot of market research these days is that it is implied as temporary. It's viewed as a one-time solution and an answer to a specific problem a business is facing. Most customer or member satisfaction surveys for businesses are thought about annually, once every 18 months, or once every 3 years (sometimes longer.) However, the best organizations view market research as a staple in their strategic planning process.



Marketing Research Consultant

• Founder of the Marketing Research Advisor website (www.MarketingResearchAdvisor.com). • Author fresh content on a weekly basis regarding marketing research, analytics, and trends. • Post insights on voice of customer (VoC) and customer experience (CX). • Assist marketing researchers with career planning, tips, and training. • Website is synced with its companion LinkedIn group titled Market Research 101. • Offer advice to readers and followers as a Marketing Research Consultant.

Company: MarketingResearchAdvisor.com

I worked there from 9/2013 until 6/2016

Owner & President

• Founder, Owner, and President of a market research company located in Syracuse. • Design a wide-range of custom quantitative and qualitative projects for a variety of industries. • Industries of focus include manufacturing, retail, financial, healthcare, and education. • Voice of Customer (VoC) studies to help you get answers from those who matter most to you. • Customer Experience (CX) research to create immediate action and follow-up from feedback. • Focus group services include recruitment, moderating, and reporting services. • Custom designed online surveys, mobile surveys, phone surveys, and employee surveys. • User Experience (UX) research to gather feedback from live customers using your e-services. • Feasibility studies and market analysis studies to gather data on the viability of your project. • Mystery shopping services to evaluate customer-facing individuals at your organization. • Market Research Information Center posts regular, engaging, and informative blog posts.

Company: Drive Research

I worked there from 6/2016 until now