nDash.com is a content creation platform that provides brands and agencies with access to the world's top freelance writers.
I'm an experienced content writer, strategist, and consultant. I've been writing longer than I care to think about. (Let's just say that my first "real" writing job involved a computer with green letters on a black screen.) My work has appeared in numerous publications, including:
Today, I'm thrilled to combine that first love with my other passion: business. My priority is to make sure that the content I write accomplishes your goals. If you're not sure what you want your content to accomplish, I help with that, too. That's why, before I start an assignment for you, I may ask what you want people to do, think, or feel after reading it.
Because the fundamentals of business and marketing (creating interest and awareness, solving pain points, creating new customers through education, etc.) hold true for almost all businesses, I'm comfortable writing for many different industries. Recently, I've been focusing on an issue that every business will eventually have to address: compliance: security, privacy, accessibility, etc. The importance of these topics will only increase as the metaverse becomes more intertwined in our business and personal lives.
Wondering if you need an industry expert rather than a writing/business expert?
It depends on your audience. If you're writing for people who do, finance, or regulate what you do, you may prefer an industry expert (with the exception of regulating online content -- that's one of my specialities, and I have access to leading experts in the field). If you're writing for people who will (hopefully!) buy what you do, you need an expert in business and marketing. That's also what I do.
Not sure what you need?
Even better! There are plenty of great writers who can write what you tell them to write. I can, too -- but my real strength is on the content strategy side. I can write your blog posts, but I can also help you figure out who your audiences are, what they need to know, and how to write for their level of knowledge about your product or service. I can also help you stay out of trouble by pointing out compliance issues.
So if you don't know where to start, start with me!
Find me at www.pattipodnar.com, or follow me on LinkedIn or on Twitter at @PodnarWriting. I haven't been very active lately due to some vision problems, but I'm getting back in the game with the right clients. I'd love to hear from you!
Mr. Clean Carwash blog
Mr. Clean Carwash blog
Tips for homeowners
Environmental benefits of ICF blocks
What architects and designers can do to help the aging population continue to live in their homes
Tools to help parents gain control of things like subscriptions that renew automatically, small charges that add up, etc.
Parents and child development experts worry about the effect technology is having on children's brains. What can tech marketers do to address those concern?
Tips for installing steel siding
New privacy regulations require that marketers obtain consent from their audience before sending marketing messages. How do you make the case for consent?
Tips for coaching employees on improving their performance
Guidance on how architects and designers can design buildings to shorten evacuation time
How architects and designers can maximize elevator safety while minimizing the loss of space
How architects and designers can develop commercial buildings that can serve a variety of future occupants with different needs
The importance of acoustics in employee satisfaction and performance
Encouraging "efficiency by design" by helping clients understand life-cycle costs
How to design work spaces that can flex with the employers' needs
An overview of what the EU's GDPR regulations mean for US marketers
Taking a second look at accepted best practices
What the GDPR rules mean for time-honored list-building tactics
User-Generated Content (UGC) is extremely effective, but it also comes with some pretty big risks
As the internet becomes more regulated, many websites are violating laws that didn't even exist just a few years ago.
Guest posting is an accepted best practice for building your brand. But is it worth it for solopreneurs?
For solopreneurs, cost-effective content marketing means ignoring some best practices in favor of doing what works
Why gated content is another one of those best practices that may have passed its prime.
While many companies realize the value of their employees' social capital, few have achieved real success when it comes to getting employees to participate. The real reason why? Your content isn't relevant to their networks. But there are some things you can do to overcome that.
"The curse of knowledge" is what happens when you forget what you didn't know before you were an expert. When you're targeting people at the top of the funnel, make sure you're not talking over their heads.
Advice for running a successful contest or giveaway on Facebook, as well as a few precautions.
Roof support bases are critical for stability, but the material they're made with can make a big difference. This post covers the pros and cons of the various materials available and how to choose the one that's best for you.
Construction companies may be a bit behind in the digital revolution, but they're catching up fast. Here are 8 features you should look for when choosing a construction software solution.
Construction companies are increasingly moving from analog to digital management solutions. This post offers tips for construction companies beginning the transition to digital.
More and more retailers are bringing digital to the sales floor. Whether you're equipping store employees with proprietary devices or asking them to use their own, all the planning in the world won't matter if store employees don't execute properly.
This post describes the complexity of category management and how all the plans can fail at the store level if employees don't execute.
This post offers guidance on choosing a digital communication and task management platform. While it focuses on retail, the lessons could apply to any number of industries.
Innovative, experiential approaches to education reduce inequities and produce work-ready students.
Problem-based learning can produce a new generation that is work-ready and able to solve the issues of our world.
Technology allows organizations to continue hiring during social distancing. And front-end testing helps increase the diversity of applicants. That's important because it's been shown that the makeup of development teams can create (or prevent) bias in machine learning.
How to tell if your business has outgrown your current construction management software (and what you need instead)
How technology can help you optimize routing and other factors that affect the efficiency of your supply chain
Features and benefits of a transportation management system
The history of how palletization revolutionized shipping
How custom software can help your construction company cut costs and improve profits
Describes how construction management software can help builders and contractors with things like scheduling, automation, etc.
For organizations that don't feel right publishing promotional content while so many people and businesses are struggling with the effects of the COVID-19, consider taking the time to update your own content. There's more to do than you may think!
There are a lot of people making a lot of money selling services for building SEO and backlinks. Those things are important, but if that's all you do, it's not going to help you unless you're only looking for eyeballs for ad generation. If you're selling a product or service, you need to use the keywords your customers will be looking for, even if they stink according to the standards SEO experts use.
Content strategy and development across a wide range of verticals
Company: Podnar Consulting, LLC
I worked there from 10/2013 until now
Patti has been a great addition to the nDash community. She's an extremely versatile writer, with experience in a broad range of industries, and is able to quickly break down complex topics into clear, compelling prose. I'm very thankful for her contributions, and would highly recommend her to any brand seeking a professional writer and storyteller.
Michael Brown, nDash.co