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nDash Writer Profile for Kevin Dowling
Headline
Freelance writer | Content strategist
About Me
Experienced copywriter and marketing professional
I've been writing about investments and financial planning for more than 15 years. I understand how important it has become for financial services companies to deliver engaging, informative content capable of reaching a diverse audience. But it's not a simple task and few companies within the industry manage to get their communications strategy right.
I help companies to deliver effective communications that strengthen the relationship between investment professionals, advisers and their clients. I have strong editorial, marketing, PR and design skills, as well as the ability to work well with fund managers and other key internal and external clients.
Industries I Write About
Finance
- personal banking
- savings and investments
- mortgages
- insurance
- Banking
- global investment markets
- US markets
- Asia markets
- European markets
- UK markets
- fixed income
- equities
- derivatives
- Capital Markets
- smaller company investing
- long/short investing
- ETFs
- cash savings
- venture capital trusts
- Enterprise investment scheme
- ISAs
- multi-manager funds
- active investment
- passive investment
- Financial Services
- VC funding
- pitching a business
- being an entrepreneur
- scaling up
- Venture Capital
Technology
- Information Technology & Services
Business
- general insurance
- personal insurance
- life assurance
- professional indemnity insurance
- travel insurance
- Insurance
- campaign planning
- sales and promotional literature
- marketing strategy and execution
- Marketing & Advertising
Law & Politics
- press releases
- reports
- brand guidelines
- Public Relations
My Writing Samples
Why hire a freelance writer?
Here's why your organisation should work with a well-qualified freelance writer...
http://www.brevity-communications.com/reasons-why/
FAQs
Frequently asked questions
http://www.brevity-communications.com/faq/
Does your business find social media scary?
Recently I've been working on improving a company's social media policy. It's been fascinating. It's reassured me that I'm not the only person who treats social media with suspicion.
http://www.brevity-communications.com/news/2016/3/21/1a5t6278n8zzdu646mak60tqyb0f9l
"Too busy" to hire a copywriter, and other terrible excuses
Are you a marketing manager that writes their own copy? If so, you’re not alone. A large number of marketing professionals take the ‘do it yourself’ approach, rather than engage a specialist writer. So why do you do it? I've heard plenty of reasons down the years...
http://www.brevity-communications.com/news/2016/1/13/too-busy-to-hire-copywriter-and-other-terrible-excuses
Thoughts on life coaching - from a cynic
I attended a ‘Lifehack’ conference last weekend, courtesy of the Guardian. The day consisted of several masterclasses all devoted to ways to lead a happier, healthier life. The sessions were presented by some highly-respected and certified life coaches, on topics such as nutrition, managing money, decluttering your life, building relationships, and getting a better night’s sleep. Here's what I found out...
http://www.brevity-communications.com/news/2016/3/21/thoughts-on-life-coachi
Experience
Founder
Investment writing and marketing communications for the financial services industry.
Company: Brevity Communications Limited
I worked there from 2/2014 until now
Languages I Write In
Content I Write
- Article
- Blog Post
- Direct Mail
- Case Study
- Email/Newsletter
- Press Release
- Sales Collateral
- Social Media
- Website Copy
- Whitepaper