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nDash Writer Profile for Benjamin Y. Engel


Marketing & Sales Strategist @Trending Up Strategy

About Me

I am Marketing & Sales Strategist at Trending Up. My past experience includes the co-ownership and presidency of an overhead door, loading dock and window distributer, and portfolio company management and financial modeling with a private equity fund focused on buyouts and providing growth capital to small business and low middle market companies. A lifelong learner, lover of music, and coach to his kids and other business professionals, especially entrepreneurs. Benjamin is also a focused volunteer, focused on promoting, organizing and assisting with work that furthers entrepreneurship, financial literacy and homeownership in the Milwaukee community.

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Science & Medicine

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My Writing Samples

Content Marketing Blueprint

Customized marketing strategy is a detailed design for building your organization's complete digital marketing strategy. The blueprint provides everything you need—tools, strategies, metrics, and content titles—to execute an inbound marketing campaign from top (attracting prospects) to bottom (closing customers). The blueprint maps out a 3-6 month content strategy around the three primary pain points that your prospects are facing, based on interviews we do with them, which means every title is relevant to your prospects. The blueprint jumpstarts your inbound marketing machine and, as the engine runs, provides actionable data to turbocharge your inbound marketing efforts.




Jül Creative is an full-service inbound smarketing (sales enablement + marketing) agency. We specialize in creating, educating leads and converting them into delighted customers through strategic planning and awesome content.

Company: Trending Up Strategy

I worked there from 6/2015 until now

Board Member (Past Chairman)

Executive Committee (2012-Present), Chairman of the Board (2014-15), Finance Committee (2010-12) For 100 years, Better Business Bureau has been helping consumers find businesses, brands and charities they can trust. In 2011, consumers turned to BBB more than 100 million times for Business Reviews on more than 4 million companies and Charity Reports on 11,000 charities, all available for free at www.bbb.org. The Council of Better Business Bureaus is the umbrella organization for 114 local, independent BBBs across the United States and Canada, as well as home to its national programs on dispute resolution and industry self-regulation.

Company: Better Business Bureau of Wisconsin

I worked there from 8/2009 until /2016

Board Member (Past Chairman)

Executive Committee (2009-15), Chairman of the Board (2009-14), Finance Committee (2009-14) Founded in 1992, ACTS has assisted over 1,200 low to moderate income families acquire their own home in the central city of Milwaukee. ACTS also provided homeowners with rehab loans and professional rehab advice for over 460 essential home improvement projects.

Company: ACTS Housing

I worked there from 8/2008 until /2016

Content I Write