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Liz Alton is a B2B technology writer and content strategist. Her topical specialties and areas of expertise include digital marketing, social media, and marketing strategy topics; emerging technologies such as augmented reality, virtual reality, AI, automation and intelligent processes;customer experience technology (CX tech); infrastructure including 5G and WiFi6 networks and cloud computing; IT management and staffing trends; data analytics; IoT; marketing technology and adtech; HR technology; technology in the creative industries; and hospitality tech.
A marketing strategy piece for the Skyword Content Standard exploring the role of podcasts in B2B marketing.
https://www.skyword.com/contentstandard/creativity/were-all-ears-the-rise-of-b2b-podcast-marketing/
For Hewlett Packard's Pulse of IT, a piece exploring data and productivity in the workplace.
https://create.skyword.com/API/contentSample/pdf/141381/download
Covering theme parks, entertainment design, and the experience industry.
Company: Forbes
I worked there from 8/2016 until now
Freelance writer providing content marketing and content writing services - as well as ghostwriting - for a wide variety of clients from Fortune 500s to venture-backed startups on the following topics: - marketing - data analytics and big data - social media - SEO - conversion optimization - UX/usability/user experience design - influencer marketing - B2B SaaS/Software as a Service clients - HR (human resources, human capital management) - market research and data trends - the retail industry - finance - including small business finance, basic personal finance, retirement writing and wealth creation - small business
Company: Freelance Writer - Content Marketing | LizAlton.com
I worked there from 1/2012 until now