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nDash Writer Profile for Jody McDonald

Jody McDonald

Headline

Business, HR, science and technology writer

About Me

I write clearly and convincingly about growing and managing businesses, digital disruption and the future of work.

Industries I Write About

Education

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Business

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Technology

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My Writing Samples

Sage ERP software website copy

Product-specific website copy for a reseller of the Sage X3 ERP solution, which covers business benefits, product features and industry verticals.

https://www.enterprisemanagement.com.au/

Case study of enterprise software adoption

Case study that showcases improvements achieved by a local government body that adopted an enterprise solution from a large Australian software vendor.

https://www.technologyonecorp.com/case-studies/Studies/parkes-shire-council

Melbourne biotech company targets global eye health

A Melbourne company motivated to improve eye health globally is drawing on local scientific talent to take advantage of the multi-billion dollar biopharma industry.

http://connection.vic.gov.au/melbourne-biotech-company-opthea-targets-global-eye-health/

5 ways virtual reality will change the way you do business

Virtual and augmented reality is becoming more sophisticated, affordable and easy to use. Many businesses are already taking advantage of the marketing, customer experience and product development opportunities it offers.

https://www.myob.com/au/blog/5-ways-virtual-reality-will-change-the-way-you-do-business/

CX vs UX: How do they differ and why does it matter?

Article explaining customer experience and user experience, aimed at small to medium businesses.

https://www.nswbusinesschamber.com.au/Media-Centre/Resources/September-2019/CX-vs-UX-How-do-they-differ-and-why-does-it-matte

Sofco Website content

Web copy for a business software development company.

http://www.sofco.com.au/

Closing the gap between business and education

Leading business bodies, ICT professionals, and leading economists agree: we need to worry more about education to create a business landscape that’s truly innovative and globally competitive.

https://www.myob.com/au/blog/closing-the-gap-between-business-and-education/

Is your business recruiting for knowledge or potential? Here's why it matters.

Finding people that will allow you to thrive amidst disruption, also means being willing to take a fresh approach to how you hire.

http://anthillonline.com/recruiting-knowledge-potential-matters/

Top innovators AgriWebb helping to create smarter farms

A fresh approach to usability and engagement is earning Melbourne startup AgriWebb industry accolades and loyal customers.

http://connection.vic.gov.au/nations-top-innovators-agriwebb-helping-to-create-smarter-farms/

How to tackle unconscious bias at work

A guide for small to medium businesses to understand and address unconscious bias and reduce workplace discrimination.

https://www.nswbusinesschamber.com.au/Media-Centre/Resources/August-2019/How-to-tackle-unconscious-bias-at-work

Experience

Writer and Consultant

I'm a writer, working to develop stories on marketing, the digital economy, and the future of work for a variety of publications. I also consult to businesses seeking to improve their online presence through a more compelling website that features genuinely useful and engaging content. I'm skilled in all aspects of writing, branding and content marketing and can create the tools you need for ongoing success such as plans, calendars and internal guides.

Company: Quill Studios

I worked there from 11/2014 until now

Content I Write