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nDash Writer Profile for Darcy Grabenstein, APR, ABC

Darcy Grabenstein, APR, ABC

Headline

Freelance copywriting, public relations

About Me

Think of me as a Renaissance person for the digital age. While my passion is copywriting, I am well versed in digital online marketing as well as email production and deployment. I also have account management experience (my client referred to me as his "gold standard"), and am professionally accredited in public relations. I wrote copy for clients including Johnson & Johnson, Nabisco and M&M/Mars; I currently am a ghostwriter for a women's health blog syndicated on several websites, including Huffington Post. Specialties: eCommerce, copy for microsites, email marketing, blogs, SEO content, banner ads, public relations, advertising copy, marketing collateral, direct mail packages, catalogs, account management

Industries I Write About

Lifestyle

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Health & Wellness

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Education

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Business

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My Writing Samples

Blog/links to other samples

Blog

http://thehiredhand.wordpress.com

Travel writing

Ann Arbor Convention and Visitors Bureau

https://www.facebook.com/258120970890139/photos/?tab=album&album_id=1335198343182391

Food writing

Gourmet food writing samples

https://www.facebook.com/258120970890139/photos/?tab=album&album_id=1338484706187088

Higher ed writing

Montgomery County Community College, various EMBA programs & more

https://www.facebook.com/258120970890139/photos/?tab=album&album_id=1320863854615840

Healthcare/pharma writing

Pharmaceutical writing samples

https://www.facebook.com/258120970890139/photos/?tab=album&album_id=1330573400311552

Fashion writing samples

Swimsuits4all emails, blog posts, etc.

https://www.facebook.com/258120970890139/photos/?tab=album&album_id=1320884237947135

Beauty products writing

Email development, blog posts, etc.

https://www.facebook.com/pg/TheHiredHand/photos/?tab=album&album_id=1349366425098916

Experience

Senior Copywriter

My roles in managing the overall copywriting efforts for the agency’s clients include: - Writing, editing, posting and proofing content/copy - Communicating with internal team leads and external resources to coordinate concept, copy, interface, graphic design and navigational structure of projects - Working with the team to develop digital media experiences that exceed client goals - Actively seeking out and helping define new creative possibilities for client engagements - Leading, developing and growing the copy/content team - Developing compelling creative within interactive communications ranging from websites to online media - Serving as team lead in communicating and presenting copy to internal teams and clients

Company: Annodyne, Inc.

I worked there from 7/2014 until now

Freelance copywriting, PR

I write SEO content, blogs, news releases, case studies, solutions briefs, ads and other collateral for a wide variety of clients, from B2C to B2B in home goods, technology, gourmet food, health and more. Past and present projects/clients include: - B2B & B2C print ads, collateral, web content & more for a global interactive agency in New York City - News releases for a national PR distribution service - SEO content for the redesign of a college website - B2B case studies, solutions briefs, web video scripts & more for a tech marketing agency

Company: The Hired Hand

I worked there from /1992 until now

Content I Write