Susan McCullah - Senior Marketing Project Manager/Writer

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nDash Writer Profile for Susan McCullah

Headline

About Me

I am a sales and marketing, Hubspot-certified professional with extensive hands-on experience in engaging business prospects and customers. Specialties: Content creation: Responsible for marketing and advertising content; website content, marketing fliers, webinar content, advertisements, and specialty content. Public relations: campaigns: write and distribute press releases, blog posts, videos, and webinars. Social media management:Twitter, FaceBook, and Linkedin posting and account monitoring. Marketing strategy: Planning, scheduling, and execution of short and long-term marketing objectives Marketing analysis: Experienced in evaluation of marketing analytics to assess the effectiveness of current strategies and recommend improvements. Strengths include being highly organized, with a positive can-do attitude, resourceful, able to meet deadlines and thrive on managing multiple projects and initiatives. Creative and innovative, strong problem solving skills, possesses excellent written and verbal communication skills.

Industries I Write About

Finance

Health & Wellness

Business

Technology

My Writing Samples

7 Signs Your Deal Is Falling Apart

5 Ways Dentist Offices Can Create a Better Customer Experience

Do You Offer Webinars? 6 Things You Are Probably Doing Wrong

10 Common Mistakes You Might be Making with Your Credit

5 Tips Employers Should Know About International Background Screening

Experience

Sales, Marketing, Content Creation, Product Development

Data Facts is a B2B company that provides lending and background screening solutions to banks and Human Resource professionals so they can make more informed lending and hiring decisions. Susan performed for seven years as a B2B Account Executive in the Lending division. Her responsibilities included generating leads, presenting demonstrations and handling objections, negotiations, and after-sell follow up. Since 2010, Susan has functioned in a marketing role, serving as the Senior Marketing Project Manager and Content Creator for both divisions. Susan handles shaping the marketing strategy, creating email campaigns, organizing product roll-outs, and writing all the content that is involved with each initiative. Blogs, eBooks, white papers, web page content, flier content, and press releases are her responsibility. In addition, Susan manages both divisions' social media posting.