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nDash Writer Profile for Marcia Kaplan


Principal, Kaplan & Associates, Market Research and Marketing Consulting, Start-up Funding, Writer

About Me

I have twenty five years of experience in high-tech primary and secondary market research. I have worked for several market research/marketing consulting firms and have had my own company since 1993. Clients include Fortune 500 companies such as Cisco and HP as well as start-ups. My current focus is helping starts-up with funding, including crowdfunding, and marketing strategies. I also write white papers, industry reports, case studies, and articles for the business and trade press. Specialties: Qualitative high-tech market research and consulting, marketing strategy, funding for start-ups. Due diligence, Competitive analysis, Product introduction, Channel issues, partner evaluation, Customer satisfaction surveys, Crowdfunding.

Industries I Write About


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My Writing Samples

Shaking Up Human Resources with Analytics

How analytics will affect hiring.


Analyzing Big Data: The Path to Competitive Advantage

Using Big Data can give businesses a competitive advantage


How to Attract B2B Buyers to Ecommerce

How to get B2B buyers to buy online


6 Benefits of Using Predictive Marketing Tools, for Ecommerce

Using predictive marketing tools to grow a business


Will Robots Take Over Ecommerce Warehouses?

How robots and artificial intelligence will affect warehousing




Assist both Fortune 500 companies and start-ups with market opportunity assessments, market forecasts, marketing strategy, market segmentation, competitive analysis, customer experience analysis, and channel distribution strategies. I assist start-ups with funding, presentations to potential investors, and marketing.

Company: Kaplan & Associates

I worked there from 4/1993 until now

Content I Write