nDash.com is a content creation platform that provides brands and agencies with access to the world's top freelance writers.
nDash Writer Profile for Marcia Kaplan
Headline
Principal, Kaplan & Associates, Market Research and Marketing Consulting, Start-up Funding, Writer
About Me
I have twenty five years of experience in high-tech primary and secondary market research. I have worked for several market research/marketing consulting firms and have had my own company since 1993. Clients include Fortune 500 companies such as Cisco and HP as well as start-ups. My current focus is helping starts-up with funding, including crowdfunding, and marketing strategies. I also write white papers, industry reports, case studies, and articles for the business and trade press.
Specialties: Qualitative high-tech market research and consulting, marketing strategy, funding for start-ups.
Due diligence,
Competitive analysis,
Product introduction,
Channel issues, partner evaluation,
Customer satisfaction surveys,
Crowdfunding.
Industries I Write About
Technology
- Analytics
- SaaS
- ecommerce software
- payments
- Computer Software
- cybersecurity
- Information Technology & Services
- ecommerce
- Internet
Finance
- payments
- fintech
- Financial Services
Business
- qualitative
- Market Research
My Writing Samples
Shaking Up Human Resources with Analytics
How analytics will affect hiring.
http://it.toolbox.com/blogs/inside-erp/shaking-up-human-resources-with-analytics-hiring-may-never-be-the-same-60943
Analyzing Big Data: The Path to Competitive Advantage
Using Big Data can give businesses a competitive advantage
http://hosteddocs.ittoolbox.com/zd_wp_big_data_v2.pdf
How to Attract B2B Buyers to Ecommerce
How to get B2B buyers to buy online
http://www.practicalecommerce.com/articles/96756-How-to-Attract-B2B-Buyers-to-Ecommerce
6 Benefits of Using Predictive Marketing Tools, for Ecommerce
Using predictive marketing tools to grow a business
http://www.practicalecommerce.com/articles/95930-6-Benefits-of-Using-Predictive-Marketing-Tools-for-Ecommerce
Will Robots Take Over Ecommerce Warehouses?
How robots and artificial intelligence will affect warehousing
http://www.practicalecommerce.com/articles/92213-Will-Robots-Take-Over-Ecommerce-Warehouses
Experience
Principal
Assist both Fortune 500 companies and start-ups with market opportunity assessments, market forecasts, marketing strategy, market segmentation, competitive analysis, customer experience analysis, and channel distribution strategies. I assist start-ups with funding, presentations to potential investors, and marketing.
Company: Kaplan & Associates
I worked there from 4/1993 until now
Content I Write
- Blog Post
- Article
- Whitepaper
- Case Study
- Website Copy