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nDash Writer Profile for Candace L. Talmadge

Headline

Storyteller and Brand Journalist

About Me

Businesses now recognize the marketing power of storytelling. Human beings are hardwired to connect via stories that provide them with an understanding of themselves and their place in the world.

Stories also connect you and your business with your ideal customers. So what's your business story? What’s the story that explains your company and the passion that drove you to start it? What’s the story that can effortlessly bring you and your target market together?

It may not be what you think. Or perhaps you know it already, but haven't quite mastered telling it for maximum impact. That’s where I come in. I am a storyteller, and whatever your business story is, wherever it may be hiding, I will help bring it out and tell it compellingly to your potential customers and other stakeholders.

A big part of telling your business story is asking and answering these questions in all of your communications:

. What problem do my potential customers/clients have and don't want?

2. What solutions do my potential customers/clients want but don't have?

3. Why am I (or my business or product/service) that solution?

Empower potential customers and clients to feel good about choosing you! I help businesses and professionals ask and answer these questions and tell the resulting stories to those customers/clients and any other audiences they want to reach and influence.

Expertise: Business storytelling across earned and owned media. Writing coaching. Intuitive communication and inner shift-creative breakthrough coaching.

Industries I Write About

Technology

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Education

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Health & Wellness

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Business

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My Writing Samples

Automated knowledge management

Ghost-written article on behalf of the owner of an IT services firm.

http://www.gfoa.org/sites/default/files/GFR_OCT_11_52.pdf

Low-income students at elite colleges

Blog post for GoodCall.com. Topic: a charitable foundation urges elite higher education institutions to do more to recruit and mentor low-income students.

https://www.goodcall.com/news/jack-kent-cooke-foundation-elite-schools-recruit-qualified-low-income-students-07927

Remember the children

A speech template for hospital executives to address local governments about pending healthcare legislation affecting children.

http://www.talmadgewriting.com/speech.asp

Uncovering hidden talent

This is an SEO blog post ghost-written for a web-based recruiting firm.

http://www.risesmart.com/blog/uncovering-talent-you-didnt-know-you-had

North American Numbering Plan

A ghost-written thought leadership article that appeared in two telecommunications trade magazines.

http://www.mediafire.com/download/5sj167odax6uwgi/NEC_CPE_Group_article.pdf

Experience

Contributor

Contribute occasional columns on leadership, visibility, and the use and abuse of language in business today.

Company: Business.com

I worked there from 7/2016 until now

Owner

Written business communications across traditional and new media, including blogs and social networks.

Company: Talmadge Writing Services

I worked there from 1/1983 until now

Owner

Big-league help with writing business copy at little-league prices! Outrageously affordable for solo-preneurs, start-ups, and emerging companies.

Company: Copy-Clinic

I worked there from 1/2012 until now

Contributor

Research and write articles about funding for higher education.

Company: GoodCall.com

I worked there from 3/2015 until now

Content I Write