Kathleen (Katie) Matthews - Travel Coloring Book Publisher I Travel Blogger I Freelance Writer & Content Marketer

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nDash Writer Profile for Kathleen (Katie) Matthews

Headline

About Me

In 2013, I left Canada to permanently travel the world with my husband, Geoff. Today, we are digital nomads,chronicling our non-stop journey on Wandertooth.com, publishing travel-themed adult coloring books, and partnering with destination and travel brands to market places, products, and services. How did this all come to be? After realizing my dream of capturing the essence of a place with a sketch book and a pencil was severely limited by my complete and utter lack of artistic talent, I set out to find a unique and unexpected way to share our experiences around the globe. The idea to publish a travel-themed adult coloring book came to us when we were in Oaxaca, Mexico (pronounced: wa-ha-ka), a relatively small state capital in Mexico’s southwest that is very much shaped by the traditions of the 16 recognized indigenous groups living in the state. Oaxaca is bursting with color -- architecture, clothing, textiles, festivals and food -- and temporarily living here awoke my long-held (but always foiled by my lack of skill) desire to illustrate scenes of our travels. Using travel photographs as a base to create digital illustrations, and sharing them with others, seemed like a perfect solution. Our first adult coloring book was published December 2015, and our second book - Travel Between the Lines Coloring Mexico -- is scheduled for May 2016. Beyond publishing coloring books, we are building a tourism marketing business premised on the idea that if people can interact with a destination before they make a purchasing decision, it will influence where they spend their dollars.

Industries I Write About

Health & Wellness

My Writing Samples

72 Hour Guide to Prague

7 Tips for Writing a Killer Executive Reseume

Experience

Founder & Publisher, Travel Between the Lines Adult Coloring Books

Travel Between The Lines Adult Coloring Books offer inspirational adult coloring for globetrotters and daydreamers. Book 1 - Travel Between the Lines Adult Coloring Book is a 47-illustration printed coloring book published in December 2015. The book includes line drawing illustrations from 29 countries. Each illustration is unique, with subjects as varied as the countries themselves: aerial, wide-angle images of cities; street scenes; up-close images of statues and vignettes; decorative details; and famous landmarks are all represented to varying degrees in the book. Book 2 - Travel Between the Lines Coloring Mexico is a 40-illustration printed coloring book published due to be published in May 2016. The book will include line drawing illustrations from across Mexico. It is a co-creation between Wandertooth Media Inc. and Hecktic Media Inc., run by Pete and Dalene Heck of HeckticTravels.com In June 2016, Geoff and Katie will travel to Portugal to begin work on their third adult coloring book, Travel Between the Lines Coloring Portugal, with an aim to release it in autumn 2016.

Travel Blogger

Wandertooth.com is a travel blog that, together with corresponding social media accounts, tells the stories of our lives and travels, with a focus on mainstream and off-the-beaten-path city and town destinations Wandertooth mixes inspirational and informational content about our lives as permanent travelers and the destinations we visit, as well as recommendations for travel accommodation, tours, and products. Wandertooth's readers are primarily Americans and Canadians who: -- Mix independent and structured tourism, spending an average of $217.14 on day tours (walking tours, day trips) booked through Wandertooth.com. -- Chose mid-range and luxury hotels. Approximately 41% of hotel leads generated by Wandertooth are for 4-star and 5-star hotels, and approximately 50% are for 3-star hotels. -- Are between the ages of 25 and 54: 25 to 34 (42.5%), 35 to 44 (16.33%), 45 to 54 (10%). Services Offered: -- Complete new media campaigns and sponsored content, including blog, social media, and video work -- Fully customized and published adult coloring books and coloring products (i.e. postcard books), featuring city, region and country destinations, and offering colorable, in-book native advertising and naming rights to travel brands and products -- Campaign-specific coloring pages to use as gated content and free downloads -- Destination-focused "In Motion" and "Around the World in 80 Drinks" videos -- Customized video production for destinations and brands -- Brand ambassadorships and long-term partnerships -- Sponsored Instagram posts and Instagram account takeovers -- Stock photography and videography, and freelance writing, social media, and content marketing -- Product reviews Get in touch with us at wandertooth@gmail.com You can also see our media kit here: https://www.slideshare.net/secret/JPd9JKhYzThhrE

Freelance Writer, Social, & Marketing

Working with clients across North America, the UK and Europe, and Australia, I write a range of engaging, professional copy to meet sales, views, and call-to-action targets across a range of industries. Recent projects include: -- Expedia.co.uk: Delivered a 72-hour Prague Guide, Practical Guide to Prague and Traveller's Notes Guide to Prague to deadline, researching and writing accessible recommendations, proofreading and fact-checking details, and collaborating online with 2 Project Managers. -- Air Transat: Served as the Air Transat Expat Expert for Prague, writing 3 blog posts and a video script to direct passengers to Prague’s unique destinations. -- Tu Go: Write narrative and informative travel content covering a variety of international destinations. -- Expert Photography: Write long-form, story-driven sales copy for an online photography training program to boost conversion rates. -- Confidential: Ghost-write weekly blog posts to position the business owner as a thought leader within their industry, researching assigned topics and delivering posts between 500 and 1,200 words to deadline. -- Confidential: Wrote product descriptions for a global leader in online retailing, delivering hundreds of product descriptions per week for a wide array of products. -- Developed online content strategies for solopreneurs, writing posts for a career coach and fitness coach looking to establish an effective online presence. -- Helped a US-based tour operator drive traffic to their website, creating comprehensive social content focused on adventure tours in North Africa.