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nDash Writer Profile for Kathleen Allardyce

Kathleen Allardyce

Headline

Freelance B2B Writer

About Me

With an extensive business background, I’ve lived in the trenches, not just written about them. I've held senior positions with Xerox, GM, Deloitte, BCBS of Tennessee and St. Johns Hospital in sales, marketing, consulting and business process improvement.

My goal is to combine business savvy, marketing skills, sales skills, technical skills, and versatile writing skills to help you reach your goals.

I'm skilled at writing web content and blog posts that are SEO-friendly without alienating the reader. I can put myself in your readers' shoes to understand their pain, and present solutions clearly, and in a way that promotes action.

The content I write helps companies grow, and enhances their brand. I specialize in writing content marketing copy in a variety of industries, with a particular emphasis on technology and real estate.

Learn more at GettingItWriteInc.com

Industries I Write About

Real Estate

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Business

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Technology

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My Writing Samples

Small to Medium Businesses are Evaluating Cloud Computing for ERP Systems

Article discussing the issue of SMBs using ERP systems and whether they should manage those systems in house or in the cloud.

https://gettingitwriteinc.com/technology-writing-sample/

5 Tips for Writing Calls to Action that Work

Inbound marketing is only effective if the calls to action on an organization's website work to motivate visitors to act. Five tips are discussed to help reach that goal.

https://gettingitwriteinc.com/writing-sample-inbound-marketing/

Unified Compliance Opens the Compliance Floodgates with UCF Mapper™ Launch

Press release for new product launch.

http://www.prweb.com/releases/2017/06/prweb14433372.htm

Planting the Seeds of Brand Perception: Agents Must be the Aston Martins of Real Estate

A logo isn't a brand. This blog post explains what a brand is in clear terms, giving examples to help the audience relate to the discussion.

https://www.inman.com/next/planting-the-seeds-of-brand-perception-agents-must-be-the-aston-martins-of-real-estate/

Portfolio

Additional writing samples.

https://gettingitwriteinc.com/portfolio/

Experience

Freelance B2B Writer

Over 10 years of experience helping clients describe their products and services, or writing content marketing material that engages their prospects at all levels without jargon or condescension. I help clients grow their businesses and enhance their brand. I’ve also helped small business customers create Wordpress websites that enhance their online presence.

Company: Getting It Write Inc

I worked there from 6/2004 until now

Prior Experience

Sales Support at Xerox - Process Improvement Specialist at General Motors - Manager, Business Process Improvement at Deloitte - Director, Business Systems at BlueCross BlueShield of Tennessee - Director, Management Systems at Johns Hopkins Hospital

Company: Various Employers

I worked there from 1/1988 until 1/2004

Content I Write