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nDash Writer Profile for Charles Custer


Content Marketer, SEO Specialist, Writer & Video

About Me

Senior Technical Content Marketer at Cockroach Labs, O'Reilly report co-author (Distributed SQL), co-author of Cockroach Labs 2022 Cloud Report (releasing June 2022). Experienced writer, editor, and video producer with more than a decade of experience in the tech space, and a proven track record of writing content that ranks organically for difficult technical keywords.

My specialty is taking complex technical topics and conveying them in a way that's both easy for regular people to understand and that ranks on Google.

Industries I Write About


My Writing Samples

Application Architecture: A Quick Guide for Startups

A quick guide to multi-region distributed architecture for startups.


Message Queuing and the Database: Solving the Dual Write Problem

On ensuring consistency between your transactional database and Kafka.


O'Reilly report: What is Distributed SQL?

I am a co-author of this report.



Senior Technical Content Marketer

Responsible for producing all kinds of technical content, including tutorial articles and videos, in-depth reports and whitepapers, thought leadership pieces, and more.

Company: Cockroach Labs

I worked there from 5/2021 until now

Content Marketing Manager

Responsible for content marketing strategy that drove the majority of Dataquest's traffic and revenue, including SEO strategy, social media, B2B content, and more.

Company: Dataquest

I worked there from 10/2018 until 5/2021


Reported on Asia's tech industry, covering primarily startups, doing everything from in-depth investigative reports to short-form blogging and opinion-based content.

Company: Tech in Asia

I worked there from 7/2011 until 10/2018

Content I Write