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nDash Writer Profile for Jessica Collins


Whip-smart copywriting for Fitness Entrepreneurs and Startups to rock their industry, convey relevance and make money.

About Me

Health and Fitness Writer for hire!

I'm interested in helping health and fitness business owners expand their reach online and bring in more business.

I have 8+ years senior copywriting experience as a manager and 3 years copywriting experience as a business owner myself, so I'm finely attuned to your needs. 

As a bonus, I hold current certifications as an NASM personal trainer, sports nutrition specialist, and barre instructor. You get the benefits of having this level of credibility behind the writing. Plus, I have the industry fluency to make you sound knowledgeable.

If you're looking for conversion copy such as web copy, landing pages, and articles to:

`Build brand awareness

`Increase your online presence

`Build your email list

`Increase conversion

Then, I'm your go-to gal!

Industries I Write About

Health & Wellness



My Writing Samples

HUFF POST: 30 Minute Workouts from Successful Fitness Entrepreneurs

I asked fitness business owners how they themselves would work out if they had 30 minutes to spare. This is what they told me...


4 Reasons Why You Might Need Inpatient Respiratory Rehabilitation

Breathing is a necessity of life. So, it can be pretty alarming when you feel like you can’t catch your breath or like you’re choking on air. Lung issues can make you feel like the very source of your vitality is compromised. There is a way to take control and bring your lungs back to health – acute care with pulmonary rehabilitation.


9 Things I Wish Everyone Knew About Postpartum Depression

Postpartum depression (PPD) crept up on me even when I passed the screenings with flying colors. I never realized my interests were slowly fading or my motherly fears were actually outrageous. My idea of what depression looked like was completely different from what I was experiencing, so I didn’t even know it was happening.


How Orthopedic Rehabilitation Physical Therapy Really Works

If you experience an illness or injury that affects your mobility, your doctor may recommend physical therapy as part of your orthopedic rehabilitation protocol. Physical therapy is just one aspect of your treatment, and when combined with other therapies, can help you return to your normal life sooner. In this article, we’ll take a closer look at how the physical therapy component of orthopedic rehab works and how it benefits you.


17 Benefits of Small Business Blogging

Small business blog marketing is the equivalent of a premium PR agent offering their services pro bono. Let’s pretend that agent is a female. If you take her up on her offer, you will be given a valuable privilege, and an advantage over competitors. If you refuse her offer, you’re at a severe competitive disadvantage and might even raise more than a few eyebrows, all of whom would be wondering why you would refuse an offer like that?


Smart FREE Content Marketing Strategies for Startups

During the beginning stages of a startup, marketing is one of the key ways to bring people to your business. However, the startup phase also tends to be the least profitable phase in a business, leaving fewer dollars for marketing. The dilemma: how can you expand your reach with very little to spend?


Go the Distance With These Race-Worthy Promoters

The season of community fun runs and races is emerging as the green buds are pushing up through the soil. If you’re sponsoring or organizing a race, you’ll have many chances to advertise your business or cause from the moment of registration. Runners are often given a T-shirt and a swag bag for signing up.


GMO vs Organic: What's the Difference and Why Should You Care

The politics around food can be difficult to navigate, but this article offers practical advice about GMO's and organic products.


All-in-One Boudoir Photography Contract

This 6-figure entrepreneur needed sales page copy for a new product, an all-in-one boudoir photography contract.


What is Emotional Reactivity and How to End the Cycle

When we feel stressed, angry, or hurt, we tend to react impulsively. We are in a state of fight-or-flight and tend to react emotionally, that is, to overreact. That overreaction is emotional reactivity.

http://During the beginning stages of a startup, marketing is one of the key ways to bring people to your business. However, the startup phase also tends to be the least profitable phase in a business, leaving fewer dollars for marketing. The dilemma: how can yo


Freelance Fitness Content Writer

Your web copy is one of the most powerful tools your business has at its disposal! The words on the page, the sequence they appear in, and the way they appear have a profound influence on your website visitors. Carefully crafted words hold incredible power to create emotional experiences in readers, make people stay on or leave your site, establish authority, and so so so much more. You have GOT to make sure you get it right! Good writing just doesn't cut it! As a freelance writer, I understand that a stellar professional copywriter must be equipped in ideal client profiling, storytelling, establishing relevance, (ethical) persuasion techniques, sales conversion tactics, emotional impact and readable formatting techniques. I practice these professionally and continue studying these as part of my wordsmithing craft every single day. My copywriting clients include entrepreneurs, business owners and startups, specifically in the fitness industry. They hire me to put their most incredible, impactful dreams and initiatives into words so the right people are drawn to them, become engaged in their brand and ultimately buy! Hire me to write: SEO blog posts and articles Kickstarter campaigns Email sequences Website copy, esp. About Page, Home Page and Landing Pages and Opt-Ins Product copy Product and business naming Social media content and more... **All with SEO considerations With a background and passion for fitness, fitness writing is my particular sweet spot. If you need inspirational, influential copy for your health and fitness brand or business, I'm definitely your go-to person! Check out my writing portfolio at www.flashfittrainer.com/work-with-me/copywriting

Company: Self-employed

I worked there from 4/2012 until now

Personal Trainer

Company: NASM

I worked there from 7/2013 until now

Web Copy Manager

I write SEO copy for over 200 products per month. I need to be creative, crafty and resourceful to provide the most concise yet helpful information about products to the customer. I also write helpful articles for the company's blog, including creative product uses and promotional strategies.

Company: 4imprint

I worked there from 1/2008 until now

Content I Write


Easy to work with and great content!

Jessica has been great to work with. She responds quickly, follows up with any questions, and has ultimately delivered great healthcare/physical rehabilitation related content for our client. Thank you!

Lauren Conners, Spot On