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nDash Writer Profile for Michelle Wright

Michelle Wright

Headline

Communications Consultant & Freelance Writer

About Me

I'm a communications consultant and freelance writer focused on building results-oriented content and adept at translating complex concepts into compelling stories. With more than 15 years experience in marketing, communications and PR, I've penned it all -- blogs, website content, video scripts, press releases, key messages, bylines, marketing materials, infographics, social posts, and more.

Industries I Write About

Industrial

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Lifestyle

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Business

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Health & Wellness

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My Writing Samples

Blog post - Customer profile

Sample blog post for Levi's blog (I was lead editor), profiling a long-time customer.

http://levistrauss.com/unzipped-blog/2014/08/a-modern-day-pioneer-reviving-craftsmanship/

Byline - Industrial Automation

Byline published in IndustryWeek about industrial automation & cloud technology.

http://www.industryweek.com/connected-enterprise/new-approach-asset-optimization-through-cloud-technology

Blog post - Technology

Post intended to offer an accessible explanation of a commonplace consumer technology.

https://caavo.com/blogs/news/can-hdmi-cables-unite-entertainment

Blog post about Corporate Blogging

Sample blog post for PR agency blog about the benefits of corporate blogs.

http://www.buzzbinpadillacrt.com/6-reasons-every-brand-should-consider-a-corporate-blog/

Video script - B2B Industry trend

Sample video script designed to explain how a niche industry (turf management) creates broad consumer benefits.

http://youtu.be/_K-aoWqM85M

Blog post - Corporate partnership announcement

Blog post for the Levi's blog announcing a partnership with Google's ATAP group.

http://levistrauss.com/unzipped-blog/2015/05/google-levis-project-jacquard/

Blog Post - Employee profile

Profile for the Levi's blog, profiling the design director.

http://levistrauss.com/unzipped-blog/2014/09/presenting-an-iconic-brand-in-multiple-dimensions/

Experience

Marketing Strategist & Writer

By designing and executing strategic marketing, PR & social media programs and campaigns, I help clients build audiences, amplify impact, and nurture relationships with customers, partners, employees and influencers.

Company: MWRIGHT COMMUNICATIONS

I worked there from 10/2016 until now

Director of Marketing

Responsible for designing and implementing integrated marketing programs that encompass advertising, public relations, digital, social, and lead generation.

Company: Evercar

I worked there from 1/2016 until 10/2016

Senior Manager, Digital Content

• Managed corporate blog, company website and all related digital assets. • Used data-based decision making to evaluate and execute communications plans. • Developed proactive social media strategies to advance corporate reputation and support business objectives. • Established content syndication strategies; create partnerships for syndicating content across new channels.

Company: Levi Strauss & Co.

I worked there from 8/2014 until 12/2015

Account Supervisor

Draw upon industry knowledge, digital savvy, media acumen and organizational skills to orchestrate creative multi-channel campaigns that engage target audiences and deliver measureable outcomes for B2B and B2C clients. • Manage day-to-day client activities and integrated campaign creation, including research, planning, implementation and evaluation of public relations, social media, paid media and digital marketing activities. • Coordinate and supervise staff and vendors needed to carry out integrated marketing campaigns. • Serve as a Social Media Consultant, advising clients on social media strategy and execution, and training leadership and account staff on social media trends and best practices. • Actively participate in new business development.

Company: PadillaCRT

I worked there from 3/2007 until 8/2014

Marketing Director

Marketing strategy and implementation for a venture-funded series B consumer electronics startup. Responsibilities include web, digital and social media.

Company: Caavo

I worked there from 11/2016 until now

Content I Write