Kata Pavlov - Senior Marketing Manager at Collaborative Consulting

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nDash Writer Profile for Kata Pavlov

Headline

About Me

Passionate about the marketing field, specifically consumer insights, collateral development, and creative writing and design with a strong focus on brand awareness. Areas of expertise: content and website management, event planning, internal and external communications, digital strategy including social media, content creation, and campaign and budget management.

Industries I Write About

Business

Technology

Experience

Senior Marketing Manager

Managed overall strategy for the marketing department to align campaigns and execution with company and sales goals for increased inbound lead generation and brand awareness within each company’s office locations and industries/horizontal services. Reported directly to SVP of Sales & Marketing. -Management & Leadership: Managed the small, but nimble, marketing team including graphic designer, inside sales rep, and other marketing support. Managed vendor relationships. -Social Media Marketing: Established strong social media presence and created a Social Ambassador Program to increase post visibility and engagement. -Content Development: Developed a strong content development strategy aligned with company goals, campaigns, digital marketing, and trending industry topics. Produced 2+ pieces of content per week including blog articles, white papers, infographics, surveys, case studies, and flyers. Published 6+ blog articles per month. -Website Maintenance: Revised the website to include responsiveness, increased CTA’s, and an increased user experience. Created landing pages for campaigns, SEO, and PPC programs. -Email Marketing: Revamped email marketing content plans using Act-On, our marketing automation system, to create visually-appealing emails for our campaigns, events, and lead-nurture programs. Aligned strategy with inside sales to help increase open and click-through rates through catchy headlines, concise and targeted messaging, and improved CTA’s. -Event Coordination: Planned all hosted, sponsored, and attended events to maximize visibility and ROI. Developed event plans and managed logistics surrounding the event with precise messaging, content development and pre-and-post-event strategy. -Recruiting Marketing: Drove awareness of company culture through online and social postings, advertisements, new content and blogs, and at career fairs. Worked with PR to publish articles about the employees and received two best places to work awards.

Blog Writer

Freelance writing for blog articles on tools, tips, and tricks for B2B marketing.