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nDash Writer Profile for Laura Reeve

Headline

Marketing Manager at Dennison Commercials Ltd.

About Me

I'm a Marketing Professional with 10+ years’ experience as an in-house Marketing Manager for various organisations, but now working as a Freelance Marketing Consultant.

I am commercially focused and have a broad skill-base, which has been developed and refined over years of hands-on experience.

I am a self-confessed language geek renowned for my sharp eye for detail, natural curiosity and ability to get things done.

One of my biggest strengths is my copywriting ability, including on- and offline media, such as content for press releases, blogs, websites, company literature, sales pitches / presentations, case studies / testimonials, Social Media, etc, and I am also experienced in writing technical subject matter.

Industries I Write About

Industrial

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Business

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My Writing Samples

Press Releases

All articles written up to and including 27/05/16 were my work.

http://www.volvotrucks.com/dealers-vtc/en-gb/DennisonCommercials/newsmedia/Pages/news_and_media.aspx

Web Content and Marketing Blog Posts

All content on this site written by me, including all blog articles

https://genieinsights.com/blog/

Web Content, News Items & Case Studies

All content on this site written by me, including all case studies. News items up to and including 21/09/10.

http://www.gray-adams.com/

Experience

Marketing Manager

A broad-ranging role encompassing involvement in marketing, business development, customer satisfaction, database management, corporate social responsibility and general project management. Working with a very hands-on approach, this position involves formulating and implementing a marketing plan, including concept/idea generation of a number of original campaigns and initiatives. Played a key part in the following business achievements: • Consistent market leading position in the heavy commercial vehicle industry in NI • Achievement of a number of Volvo awards, including the only Dealer ever to have won Volvo Trucks UK & Ireland ‘Dealer of Year’ two years consecutively (2011 & 2012) • Winner of Volvo Truck UK & Ireland 'Commercial Crew' award (2013) • Successful industry award submissions including: - Export & Freight 'Fleet Truck of the Year' (2013 & 2015) - Export & Freight 'Excellence in Customer Service' (2012 & 2014) - Finalist in ‘Dealer of the Year’ at UK-wide Motor Transport Awards (2012) - Finalist in 'Career Inspiration' category at the Irish News Workplace & Employment Awards (2016) • Customer satisfaction index consistently in mid to high 90s • Development and implementation of a new Dennison Group brand identity • Completed six month ‘Bluewater Partnership’ Leadership & Management Programme (2014)

Company: Dennison Commercials Ltd

I worked there from 1/2011 until /

Group Marketing Manager

This role involved developing and executing a full marketing plan for four Gray & Adams depots. Responsibility for all aspects of the Company’s marketing, from the development of a marketing strategy and plan through to the execution and delivery of all projects across all aspects of the marketing mix. Key achievements include: • Development of 'Eco-Aer' product range branding and new product launch • Development of Company website • Built and nurtured successful trade press relationships

Company: Gray & Adams Ltd

I worked there from 10/2006 until 1/2011

Freelance Marketing Consultant

Having worked as an in-house Marketing Manager for 10+ years, I recently decided to set up on my own as a Freelance Marketing Consultant. Services range from all types of traditional marketing to digital, including content marketing.

Company: Genie Insights

I worked there from 10/2016 until now

Content I Write