nDash.com is a content creation platform that provides brands and agencies with access to the world's top freelance writers.
B2B content marketing isn't as simple as it seems.
Sure, any 'shmo could jump online and write about their product--and if you believe that passion is all it takes to attract customers online, they'll write great articles.
And no one will read them.
B2B content marketing has unique challenges: often the product is in a niche (construction management software, anyone?) and it's tough to avoid sounding overly promotional. Then there are the added problems of understanding your audience, choosing your blog topics, finding quality research, churning out fantastic writing, picking audience-grabbing long-tail keywords, and, of course, optimizing your website for SEO. That's the kind of work I love doing.
I have a background in IT, project management, cyber security, cloud migration, databases, and SaaS software.
Sample piece on project management software from my column.
Published article on AI and DevOps. Also used as a presentation for DevOps West.
Sample piece on construction management software from my column.
Sample on content marketing from my personal blog.
Sample Millennial analysis article.
PR piece published in App Developer Magazine.
Long-form article about DevOps tools and AI.
I worked there from 6/2022 until 8/2023
Company: Prajna Strategy
I worked there from 11/2021 until 5/2022
B2B SaaS startup in employer branding.
I worked there from 10/2018 until 5/2019
Short stint withan IT project management software company; set up their content marketing strategy and made strategic hires.
I worked there from 5/2018 until 9/2018
Spent four years writing project management software and managing a division of Capterra's content team. We largely focused on B2B SaaS marketing content.
I worked there from 5/2014 until 5/2018
Co-founder and reported to CEO. Managed operations, 60% of editing, and recruiting and onboarding for a niche website specializing in women's political issues.
Company: Thoughts on Liberty
I worked there from 10/2012 until 10/2014
Used social science theory to generate bi-weekly articles. Main clients included Fortune 500 media companies and large investment firms.
Company: Lifecourse Associates
I worked there from 8/2013 until 5/2014
Company: mgm technology partners
I worked there from 5/2019 until 10/2021