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nDash Writer Profile for Rachel Burger

Rachel Burger

Headline

B2B SaaS content marketing doesn't have to be boring.

About Me

B2B content marketing isn't as simple as it seems.

Sure, any 'shmo could jump online and write about their product--and if you believe that passion is all it takes to attract customers online, they'll write great articles.

And no one will read them.

B2B content marketing has unique challenges: often the product is in a niche (construction management software, anyone?) and it's tough to avoid sounding overly promotional. Then there are the added problems of understanding your audience, choosing your blog topics, finding quality research, churning out fantastic writing, picking audience-grabbing long-tail keywords, and, of course, optimizing your website for SEO. That's the kind of work I love doing. 

I have a background in IT, project management, cyber security, cloud migration, databases, and SaaS software.

Industries I Write About

Technology

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Business

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My Writing Samples

The Top 5 IT Project Portfolio Management Software For Usability

Sample piece on project management software from my column.

http://blog.capterra.com/top-5-it-project-portfolio-management-software/

The Epic Guide to Artificial Intelligence for DevOps Automation

Published article on AI and DevOps. Also used as a presentation for DevOps West.

https://www.targetprocess.com/blog/artificial-intelligence-devops-automation/

A Comparison of 5 Construction ERP Software Options

Sample piece on construction management software from my column.

http://blog.capterra.com/comparison-of-5-construction-erp-software-options/

Is Artificial Intelligence Taking Over Content Marketing?

Sample on content marketing from my personal blog.

http://rachelburger.com/blog-1/2016/1/4/advanced-content-marketers-care-about-artificial-intelligence

Why Millennials want government jobs (and then quit them)

Sample Millennial analysis article.

http://thehill.com/blogs/congress-blog/labor/220696-why-millennials-want-government-jobs-and-then-quit-them

Agile failure is common but this can help

PR piece published in App Developer Magazine.

https://appdevelopermagazine.com/agile-failure-is-common-but-this-can-help/

The Epic Guide to Artificial Intelligence for DevOps Automation

Long-form article about DevOps tools and AI.

https://www.targetprocess.com/blog/artificial-intelligence-devops-automation/

Experience

Project Management Research Director

Short stint withan IT project management software company; set up their content marketing strategy and made strategic hires.

Company: Targetprocess

I worked there from 5/2018 until 9/2018

Content Manager

Spent four years writing project management software and managing a division of Capterra's content team. We largely focused on B2B SaaS marketing content.

Company: Gartner

I worked there from 5/2014 until 5/2018

Associate Editor

Co-founder and reported to CEO. Managed operations, 60% of editing, and recruiting and onboarding for a niche website specializing in women's political issues.

Company: Thoughts on Liberty

I worked there from 10/2012 until 10/2014

Research and Writing Associate

Used social science theory to generate bi-weekly articles. Main clients included Fortune 500 media companies and large investment firms.

Company: Lifecourse Associates

I worked there from 8/2013 until 5/2014

Chief Marketing Officer

B2B SaaS startup in employer branding.

Company: GoodSeeker

I worked there from 10/2018 until now

Content I Write