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nDash Writer Profile for John McCoy

John McCoy


B2B Copywriting and Marketing Content

About Me

Meet John McCoy, Copywriter…

… former musician, sailor, finance rep, trainer, Senior HR Professional, and HR technology consultant…
 … and fly fisherman, gardener, and bumbling handyman. 

In my HR career, one of my first challenges was developing a healthy relationship between HR and IT, so I learned IT-speak --- and SQL, HTML, Java, and networking. That led to a specialization in HR technology. I became the guy responsible for finding and selecting the right technology, leading the implementation, and teaching people how to use it.

My HR tech experience led to a new career in cloud HR technology as a professional services consultant. I worked with dozens of companies from a regional airline to global retail and pharmaceutical companies.

I have been writing since 2013 — hundreds of blog articles, e-books, white papers, and case studies. I have written dozens of pages of website copy, and all the content for new product launches from the first ad and email campaign to landing pages that closed the deal. 

Industries I Write About


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My Writing Samples

Breathe New Life Into Your High-Potential Development Program

A strong bench separates industry leaders from their competition. In a competitive business sector, such a bench is a requirement for survival. It may be time for you to reflect on the quality of yours and how you can rebuild it.


E-Book: Your Roadmap to Success in People Analytics

This e-book describes why your HR function must embrace its digital future and how to get started.


Blog Article: Customize your Cloud Business Applications with aPaaS

With the growth of application Platform as a Service (aPaaS) providers, we now have comprehensive application delivery platforms. Visual modeling languages speed development and leave traditional IT coding methods far behind.


Blog Article: Managed Services Program Managers are Masters of Collaboration

Customer service in managed services is much more than providing baseline services at an attractive price. The emphasis is shifting more toward a strategic partnership. The conversation should be about value, not cost.


Blog Article: How Governance Can Align L&D with Business Strategy

The context of learning governance is organizational or corporate governance, which is accountable for the interests of stakeholders: shareholders, management, customers, suppliers, financiers, government, and the community.vii Ensuring that management is developing a viable workforce is a responsibility of the board of directors.


Simulation: The Gateway to Experiential Learning

With game mechanics, virtual reality, and augmented reality, we can create lifelike simulations with dynamic feedback mechanisms. We can make these simulations much less costly than traditional training because they are scalable and flexible, but they will only be effective if we use them in the right framework.



Freelance Copywriter

Lead generation, SEO copywriting, and content marketing for technology companies.

Company: Jacksonville

I worked there from 5/2013 until now

Data Analyst

Deployment, and maintenance of automated human resources systems. Client-side project lead in the implementation of NEOGOV Insight and Onboarding applications.

Company: City of Jacksonville

I worked there from 1/2010 until 5/2013

Senior Human Capital Management Consultant

Independent contributor for a consulting firm that provided services to improve organizational performance. Prepared clients for the transition to SaaS talent management systems.

Company: Hrizons, LLC

I worked there from 1/2009 until 4/2010

Professional Services Consultant

Implementation consultant for SaaS human capital management solutions, including succession planning, performance management, career development planning, performance management, and goal management.

Company: SuccessFactors, Inc.

I worked there from 9/2005 until 11/2008

Content I Write