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nDash Writer Profile for John McCoy


B2B Copywriting and Marketing Content

About Me

Meet John McCoy, Copywriter…

… former musician, sailor, finance rep, trainer, Senior HR Professional, and HR technology consultant…
 … and fly fisherman, gardener, and bumbling handyman. 

In my HR career, one of my first challenges was developing a healthy relationship between HR and IT, so I learned IT-speak --- and SQL, HTML, Java, and networking. That led to a specialization in HR technology. I became the guy responsible for finding and selecting the right technology, leading the implementation, and teaching people how to use it.

My HR tech experience led to a new career in cloud HR technology as a professional services consultant. I worked with dozens of companies from a regional airline to global retail and pharmaceutical companies.

I have been writing since 2013 — hundreds of blog articles, e-books, white papers, and case studies. I have written dozens of pages of website copy, and all the content for new product launches from the first ad and email campaign to landing pages that closed the deal. 

Industries I Write About


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My Writing Samples

Behaviorally Anchored Rating Scale: A Full Guide with Examples

Behaviorally anchored rating scale (BARS) in performance management is nearly a 60-year-old concept. One reason it has persisted this long—that organizations still pour time and resources into building and maintaining these scales—is that it is defensible. It’s hard to challenge judgments based on direct observation of behavior. So how can behaviorally anchored rating scale fit into your talent management practices today and in the future, and how do you develop one?


How People Analytics Enables You to Bridge the Talent Gap

Being unable to close the talent gap at your organization is a serious issue, leading to missed opportunities and lost business now and in the future. But how can you figure out what skills you need to bridge the talent gap? Companies that embrace people analytics to uncover and bridge these gaps within their organizations will be better prepared than their competitors to win the war for talent.


Digital Transformation: Mindset Before Technology

Leadership transformation is a thousand times more critical than your next technology. Transformation is about to touch everything you do. Prepare the way for your next digital move, so you can invest in technology that will grow with you.


Blog Article: Managed Services Program Managers are Masters of Collaboration

Customer service in managed services is much more than providing baseline services at an attractive price. The emphasis is shifting more toward a strategic partnership. The conversation should be about value, not cost.


Blog Article: Customize your Cloud Business Applications with aPaaS

With the growth of application Platform as a Service (aPaaS) providers, we now have comprehensive application delivery platforms. Visual modeling languages speed development and leave traditional IT coding methods far behind.


Build a Sustainable Learning Culture with Adaptive Learning

Adaptive learning gives you to tools to create a workforce that is ready to take on the challenges of the future. Not only can you deliver a better learning experience, but you can create an individual learning path for each member of your organization – in real time. Download our free white paper


Your Transformation to Agile Experience Design

Main service page for a human capital management consulting company.



Freelance Copywriter

Lead generation, SEO copywriting, and content marketing for technology companies.

Company: Jacksonville

I worked there from 5/2013 until now

Data Analyst

Deployment, and maintenance of automated human resources systems. Client-side project lead in the implementation of NEOGOV Insight and Onboarding applications.

Company: City of Jacksonville

I worked there from 1/2010 until 5/2013

Senior Human Capital Management Consultant

Independent contributor for a consulting firm that provided services to improve organizational performance. Prepared clients for the transition to SaaS talent management systems.

Company: Hrizons, LLC

I worked there from 1/2009 until 4/2010

Professional Services Consultant

Implementation consultant for SaaS human capital management solutions, including succession planning, performance management, career development planning, performance management, and goal management.

Company: SuccessFactors, Inc.

I worked there from 9/2005 until 11/2008

Content I Write