nDash.com is a content creation platform that provides brands and agencies with access to the world's top freelance writers.
I'm a copywriter, content writer, editor, and content strategist... so it's safe to say that my love affair with words runs deep.
I absolutely geek out on all things marketing - the storytelling, the purpose, the strategy, the movement of emotion, and, of course, the primary objective to speak directly to your audience.
I dig into copy techniques and content writing best practices, and I adore words that move… that make me think, fill my chest, give me air, and most of all, get me to feel. Those are the words I strive to create. In fiction, content, and in copy…
For nearly two decades, I've worked with clients to deliver the kind of content that produces results for their businesses. When possible, I love to work with the metrics. If we can see a big decrease in bounce rate, increases in traffic, time on page and click through, and increases in open rates, it gives us a direction to move the writing to improve performance.
My niche industries include SaaS/PaaS, technology, and marketing and I love working with business and thought-leadership pieces. I've worked with all writing types. My favorites include blog posts, landing pages, scriptwriting, and email campaigns. I specialize in capturing voice to deliver content that's on brand for companies and individuals.
I get jazzed up over the work I do and geek out on all aspects of marketing and writing. Copywriting is one of my favorite assets, but I also work with a wide variety of content and content strategy. I’ve worked extensively with both B2B and B2C copy and can weave back and forth between business standard branding and clients with a more humorous or offbeat voice.
My recent results include a 150% increase in opt-ins on blog posts and a 25% reduction in bounce rate. My recent email campaigns average a 30%-40% open rate and a 25% increase in CTR.
I completed my Inbound Marketing Certification through HubSpot, my SEO Certification through eMarketing Institute and regularly update my knowledge through courses and learning opportunities.
This piece was written for the Center for Professional Education blog at the University of Texas.
https://itsyourcareer.blog/managing-conflict-workplace/
This piece is a lead magnet I wrote for a marketing agency client.
This is a blog post I wrote for Fewer Regrets (they make a hangover relief supplement). The post gives a few fun dry ice cocktails to try at your next Fall themed party.
https://www.fewerregrets.com/spooky-dry-ice-cocktails-for-halloween/?v=7516fd43adaa
A lead magnet for a marketing agency client to increase their email list.
https://s3.amazonaws.com/external_clips/4195679/Why_Paid_Ads_Arent_Enough.pdf?1653504784
This is an email campaign I developed for a marketing agency.
https://s3.amazonaws.com/external_clips/4195776/NNM_Email_Campaign.pdf?1653510674
This is a piece I wrote for The Writing Cooperative for a market of freelance writers and entrepreneurs.
This is a piece I wrote for The Writing Cooperative on the benefits of choosing a niche for professional writers.
https://writingcooperative.com/to-niche-or-not-to-niche-7c8d9e749fae
Provide content strategy, ghostwriting, copywriting, and other content marketing services. Projects include content strategy, ghostwriting, B2B, B2C, SEO writing, landing pages, blog posts, articles, scriptwriting, copywriting, and editing of various lengths. RESULTS: average email open rate 30-40%, CTR 2-6%, 150% increase in opt-ins from blog content, and 25% decrease in bounce rate.
Company: Rhetoric Unlimited
I worked there from /2006 until now
In addition to meeting deadlines and following content briefs to the letter, Merry's work stands out among others because she adds that human tone that's so needed in content. We have minimal edits, and her fact-checking skills are incredible. Keep up the great work!
Jenn Greenleaf, nDash