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nDash Writer Profile for Merry Monteleone

Headline

Copywriter | Content Writer | Content Strategist

About Me

I'm a copywriter, content writer, editor, and content strategist... so it's safe to say that my love affair with words runs deep.
I absolutely geek out on all things marketing - the storytelling, the purpose, the strategy, the movement of emotion, and, of course, the primary objective to speak directly to your audience. 

I dig into copy techniques and content writing best practices, and I adore words that move… that make me think, fill my chest, give me air, and most of all, get me to feel. Those are the words I strive to create. In fiction, content, and in copy…

For nearly two decades, I've worked with clients to deliver the kind of content that produces results for their businesses. When possible, I love to work with the metrics. If we can see a big decrease in bounce rate, increases in traffic, time on page and click through, and increases in open rates, it gives us a direction to move the writing to improve performance. 

My niche industries include SaaS/PaaS, technology, and marketing and I love working with business and thought-leadership pieces. I've worked with all writing types. My favorites include blog posts, landing pages, scriptwriting, and email campaigns. I specialize in capturing voice to deliver content that's on brand for companies and individuals.

I get jazzed up over the work I do and geek out on all aspects of marketing and writing. Copywriting is one of my favorite assets, but I also work with a wide variety of content and content strategy. I’ve worked extensively with both B2B and B2C copy and can weave back and forth between business standard branding and clients with a more humorous or offbeat voice.

My recent results include a 150% increase in opt-ins on blog posts and a 25% reduction in bounce rate. My recent email campaigns average a 30%-40% open rate and a 25% increase in CTR.

I completed my Inbound Marketing Certification through HubSpot, my SEO Certification through eMarketing Institute and regularly update my knowledge through courses and learning opportunities.

Industries I Write About

Business

Technology

Health & Wellness

My Writing Samples

Managing Conflict in the Workplace

This piece was written for the Center for Professional Education blog at the University of Texas.

https://itsyourcareer.blog/managing-conflict-workplace/

Why Your Content Marketing Isn't Working (and 7 ways to fix it)

This piece is a lead magnet I wrote for a marketing agency client.

https://s3.amazonaws.com/external_clips/4195691/Why_Your_Content_Marketing_Isn't_Working.pdf?1653505704

Spooky Dry Ice Cocktails for Halloween

This is a blog post I wrote for Fewer Regrets (they make a hangover relief supplement). The post gives a few fun dry ice cocktails to try at your next Fall themed party.

https://www.fewerregrets.com/spooky-dry-ice-cocktails-for-halloween/?v=7516fd43adaa

Why Paid Ads Aren't Enough

A lead magnet for a marketing agency client to increase their email list.

https://s3.amazonaws.com/external_clips/4195679/Why_Paid_Ads_Arent_Enough.pdf?1653504784

Marketing Agency Email Campaign

This is an email campaign I developed for a marketing agency.

https://s3.amazonaws.com/external_clips/4195776/NNM_Email_Campaign.pdf?1653510674

Education Procrastination and How It Cripples Your Writing Business

This is a piece I wrote for The Writing Cooperative for a market of freelance writers and entrepreneurs.

https://writingcooperative.com/education-procrastination-and-how-it-cripples-your-writing-business-b5513fe26f8b

To Niche or Not to Niche

This is a piece I wrote for The Writing Cooperative on the benefits of choosing a niche for professional writers.

https://writingcooperative.com/to-niche-or-not-to-niche-7c8d9e749fae

Experience

Owner - Copywriter, SEO Content Writer, Editor, & Content Strategist

Provide content strategy, ghostwriting, copywriting, and other content marketing services. Projects include content strategy, ghostwriting, B2B, B2C, SEO writing, landing pages, blog posts, articles, scriptwriting, copywriting, and editing of various lengths. RESULTS: average email open rate 30-40%, CTR 2-6%, 150% increase in opt-ins from blog content, and 25% decrease in bounce rate.

Company: Rhetoric Unlimited

I worked there from /2006 until now

Content I Write

Recommendations

Stand out writer

In addition to meeting deadlines and following content briefs to the letter, Merry's work stands out among others because she adds that human tone that's so needed in content. We have minimal edits, and her fact-checking skills are incredible. Keep up the great work!

Jenn Greenleaf, nDash