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nDash Writer Profile for David Hatch

Headline
CMO at CMO in Residence - I build marketing operations that work.
About Me
I am a CMO within the B-to-B tech industry.
My mission: To help my clients build effective marketing operations and teams using a unique mix of in-depth experience, thought leadership and practical advice.
I deliver proven, data-supported technical and managerial insights to organizations seeking to build, restart, or advance their marketing function. My expertise spans strategic direction, tactical programs and campaigns, as well as recruiting and hiring marketing talent for your team.
Industries I Write About
Technology
- Endpoint
- security awareness
- security operations
- security strategy
- CISO
- network security
- rogue devices
- compromised devices
- MDM
- network management
- Information Security
- Data Protection
- DLP
- Encryption
- Cloud Security
- SaaS
- Computer & Network Security
- BI
- analytics
- security
- marketing automation
- IAM
- Identity and Access Management
- Endpoint Security
- Computer Software
- Big Data
- Personalization
- Insights
- Behavior Signal
- Marketing Analytics
- Cyber Security
- IT Security
- Fraud Detection
- Information Technology & Services
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Business
- B-to-B
- marketing operations
- marketing automation
- social media
- content marketing
- ABM
- account based marketing
- segmentation
- messaging
- engagement
- persona
- Digital Marketing
- consumer analytics
- Marketing Stack
- marketing services
- managed services
- marketing technology
- Marketing Services; Marketing Stack
- Martech
- EMAIL MARKETING
- ARTIFICIAL INTELLIGENCE
- SALES
- CRM
- DATA ANALYTICS
- EMAIL STRATEGY
- Marketing & Advertising
- Research
- market segmentation
- win/loss
- competitive analysis
- Market Research
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My Writing Samples
SentinelOne White Paper
This white paper was written for business leaders to provide an understanding of the growing threats to endpoint devices, the potential business impact associated with vulnerabilities, and the value of implementing appropriate endpoint security.
https://sentinelone.com/wp-content/uploads/2017/05/WP_executive-brief_03.pdf
Experience
Board Member, Dept. Of Communication Alumni Executive Advisory Board
Our mission: Advance student experience, Support development and fund raising, and Communicate the value of the Communication program.
Company: University of Massachusetts Amherst
I worked there from 11/2016 until now
CMO
For over 20 years, I have been involved in developing proven marketing and product management functions within B-to-B Technology environments. I am currently working with organizations to drive strategic, sustainable and scalable growth through foundational and sophisticated marketing techniques. I can support your current project, or I can join your team as an interim or partial CMO and rapidly get things moving forward.
Company: CMO in Residence
I worked there from 10/2016 until now
Content I Write
- Blog Post
- Article
- Whitepaper
- Case Study
- Sales Collateral
- Presentation
- Email/Newsletter
- Social Media
- Website Copy
- Direct Mail